Print & Digital Marketing Campaign
Client: Franklin Mutual Insurance
Most renters dismiss renters insurance because, in their mind, fire and theft are improbable scenarios. Also, some people assume that the costs outweigh the benefits. The concept uses FMI’s automatic liability coverage as a compelling argument for a comprehensive renters policy – and explains that their insurance will protect you from more than just fires.
The digital component of the campaign targeted neighborhoods with a high concentration of renters. Digital channels included Pandora Radio, Google Adwords, and Sponsored Content. The digital marketing strategy was focused on geographic locations around FMI’s transit boards in and around Hoboken.