Healthcare: Breast Cancer Awareness

Client: Hunterdon Radiological Associates

Hunterdon Radiological Associates asked O2 Advertising to create a campaign that encourages women to come in for their annual mammogram – and remind them that early detection is their best protection.

The headline, simply states: Make the time – and suggests that getting your mammogram out of the way will help you sleep better at night. If the results are positive you’ll be able to set your mind at ease. And, if the mammogram uncovers a problem then you can start treatment faster which will deliver the most effective treatment plan and course of action.